The theme of this project is “Kunming Direct Supply Online Flower Shop”, with “cost-effective flower ordering + scene-based gift customization” as the core model. Through the C2C model, relying on the global supply chain resources of Kunming Dounan Flower Industry Belt, we will create an innovative system of “zero storage direct purchase + content e-commerce drainage”, directly addressing the pain points of the traditional flower e-commerce industry, such as high prices, large quality fluctuations, and poor delivery timeliness.

On the production side, Kunming Dounan Flower Trading Center, as Asia’s largest fresh cut flower distribution center, accounts for 70% of the country’s fresh cut flower supply share, with an average daily trading volume of more than 30 million branches, covering more than 1,600 varieties such as roses, lilies, and carnations. Its large-scale planting and bidding trading mechanism make the procurement cost only 30%-50% of that of foreign flower shops (for example, the wholesale price of a single rose is as low as 0.5-1.2 yuan, while the terminal retail price is generally 5-8 yuan). In addition, due to the proximity to the production area, an extremely short supply chain of “picking in the early morning, sorting on the same day, and reaching users directly within 48 hours” can be achieved, reducing the loss rate of more than 20% caused by the multi-level distribution of traditional e-commerce to less than 8%.

On the demand side, according to data, the scale of China’s flower e-commerce market will reach 56.3 billion yuan in 2023, of which the proportion of daily “self-entertainment consumption” will increase from 30% five years ago to 45%, and the average annual growth rate of the sinking market (second-tier and below cities) will exceed 25%, reflecting the trend of consumers’ transformation from “occasional purchases during festivals” to “high-frequency life aesthetics consumption”. However, there is a significant fault in the existing market competition pattern: traditional e-commerce platforms rely on cross-regional cargo transit, the quality of flowers decreases after long-distance transportation, and they are highly homogenized and lack personalized services (such as customized greeting cards and corporate exclusive designs); although local physical flower shops can guarantee freshness, they are limited by the singleness of SKUs and regional radiation range, and it is difficult to meet national demand. The breakthrough point of differentiation is that this project reduces the overall cost by 40% through “direct sourcing from the origin + zero warehousing turnover”, transforms the price advantage into a “affordable and high-quality” user mentality, and activates the participation and repurchase stickiness of young customers. This model not only fills the gap in the high-cost-effective flower supply chain in the sinking market, but also establishes competitive barriers through “freshness visualization” and “service personalization”, and accurately locates the dual dividends of the “self-entertainment economy” and “gift incremental market” in the 100 billion-level track.

Table1: Key Data and Features of Kunming Direct Supply Online Flower Shop